Best customer data platform in the UK

Collect and create customer data profiles from multiple sources to build a unified profile for each customer. Discover the best customer data platform for your needs.

Julian, Author
Last updated: March, 2025
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  • AI + data + CRM
  • Over 3,000 integrations
  • Excellent customer reviews
9.8
Visit Salesforce

Salesforce, as a Customer Data Platform (CDP), offers a number of advantages for businesses. It centralises all customer data in a single platform, providing a complete and coherent view of the customer journey. This makes it easier to personalise interactions, improve the effectiveness of marketing campaigns and optimise the customer experience.

What’s more, Salesforce enables seamless integration with other tools and systems, improving decision-making based on accurate, real-time data, thereby boosting customer loyalty and satisfaction.

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  • Centralisation of customer data for a complete, unified view.
  • Easy integration with numerous third-party tools, optimising marketing processes.
  • Improved personalisation and segmentation for more targeted campaigns.
9.4
Visit Segment

Segment, as a Customer Data Platform (CDP), enables companies to collect, unify and analyse customer data centrally. It offers seamless integration with various marketing and CRM tools, enabling optimal data management and personalised interactions. The result is a better understanding of customer behaviour, more effective campaigns and more relevant experiences.

  • Centralisation of customer data for simplified, consistent management.
  • Advanced segmentation for targeted, personalised marketing campaigns.
  • Seamless integration with various third-party tools to optimise business processes.
9
Visit DinMo

Dinmo, as a Customer Data Platform (CDP), offers a powerful solution for centralising, organising and exploiting customer data effectively. It enables companies to better understand consumer behaviour, accurately segment audiences and create personalised experiences on a massive scale. Thanks to its flexibility and integrations with other tools, Dinmo facilitates data management while optimising decision-making.

 

  • Advanced segmentation for ultra-targeted marketing campaigns.
  • Campaign automation for more effective marketing.
  • Seamless integration with e-commerce platforms for simplified data management.
8.7
Visit Klaviyo

As a Customer Data Platform (CDP), Klaviyo enables companies to collect, analyse and use customer data to optimise their marketing strategies. Thanks to its ability to segment audiences precisely and automate campaigns, Klaviyo improves the personalisation and effectiveness of interactions. It also offers easy integration with leading e-commerce platforms, enabling seamless data management and better decision-making to improve customer engagement.

  • Robust integration with various systems and applications.
  • Advanced data analysis for informed decisions.
  • Personalised customer experiences thanks to artificial intelligence.
8.4
Visit Oracle

Oracle, as a Customer Data Platform (CDP), enables companies to centralise, analyse and effectively leverage their customer data. With its powerful integration and artificial intelligence tools, Oracle delivers valuable insights that help personalise interactions and improve marketing campaigns. The platform also enables simplified data management, ensuring a consistent and seamless customer experience.

What to look for in CDP software

Choosing the right CDP software for your team can be a real challenge. With over two decades of experience working with businesses of all sizes, we understand that every company has a unique process for engaging new customers, and that the right software can greatly enhance that process.

Here are five key things to consider when choosing CDP software:

  1. Cost
  2. Scalability and flexibility
  3. Ease of use
  4. Functionality
  5. Integration

Editors Top 3

Salesforce, as a Customer Data Platform (CDP), offers a number of advantages for businesses. It centralises all customer data in a single platform, providing a complete and coherent view of the customer journey. This makes it easier to personalise interactions, improve the effectiveness of marketing campaigns and optimise the customer experience. What's more, Salesforce enables seamless integration with other tools and systems, improving decision-making based on accurate, real-time data, thereby boosting customer loyalty and satisfaction.
Visit Salesforce
Segment, as a Customer Data Platform (CDP), enables companies to collect, unify and analyse customer data centrally. It offers seamless integration with various marketing and CRM tools, enabling optimum data management and personalised interactions.
Visit Segment
Dinmo, as a Customer Data Platform (CDP), offers a powerful solution for centralising, organising and exploiting customer data effectively. It enables companies to better understand consumer behaviour, accurately segment audiences and create personalised experiences on a massive scale. Thanks to its flexibility and integrations with other tools, Dinmo facilitates data management while optimising decision-making.
Visit DinMo

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