- Huge range of features for all usage scenarios
- Robust reporting tools, perfect for larger companies
- Frequently updated with new features
- Responsive, expert customer support team
- Can be expensive for small teams
Natasha Willett BSc, MA - Researcher (MMRS)
Conor Cawley BA - Senior Writer
Our CRM reviews are based on independent, in-depth research that’s designed to give you a clear, objective picture of these different CRM platforms. We put each provider through a series of assessments, empowering you to make an informed decision for your business.
Support - Because CRM software can feel complicated for beginners, having a responsive, helpful support team is vital in assessing providers. That’s why this is one of the first assessments we put each platform through. Between ticketing systems, live chat functionality, and phone support, we measure the available options and responsiveness of CRM software providers to help you choose the right one.
Key Functionalities - CRM software comes in many shapes and sizes, and the importance of understanding exactly how the service can help your business cannot be understated. That’s why we evaluate the key functionalities of each provider. More specifically, we gauge whether the software provides sales, marketing, service, collaborative CRM, or analytics CRM functionality.
Depth of Features - When it comes to CRM software, it’s all about the features, which is why we evaluate each provider on the number and quality of their feature catalog. From social tracking to mobile functionality, we judge whether or not these providers offer sufficient features to help you improve productivity and prioritize efficiency at your business.
Price - You can’t make a business decision without considering the price. That’s why we analyze pricing plans vs the features you get in return, assessing value for money, plus a wide range of other cost-related metrics to give you the clearest picture of how much one of these software might cost you.
Customer score - There’s a lot of information out there about CRM software, and it would be foolish not to consider all of it when judging providers. This metric is an aggregated score combining aggregated review scores, user reviews, and our own specific research rating, so you can make the best decision for your business.